Your Family Has Standards.
Doomscroll Platforms Do Not.
Join UP's Guild today — protect children, surface role models, and join a community making a difference. Join the movement and help us set the standard for social video.
Guild Approved
Role Models Recently Approved by the Guild
Every creator on UP is vetted and approved by guild members. No anonymous accounts, no unvetted influencers — just positive role models your family can trust.
Doomscroll algorithms are in the driver's seat of youth culture. And, they are shaping our kids whether we like it or not.
What Shapes Teens?
Social Video Is Broken. Let's Fix It Together.
Today's platforms optimize for engagement over wellbeing, exposing kids and adults to toxic content while creating addiction loops. We're building something different: a community-governed approach to social video where AI ensures content is healthy, wholesome, and uplifting.
Average daily screen time for teens
Of parents think doomscroll platforms should be held accountable
Of US teens now attempt suicide annually
You Deserve a Say in What Your Family Sees
Current platforms decide what you see based on what keeps you scrolling, not what makes you feel good.
Our community votes on content standards. Your voice directly shapes the moderation policies that protect your family.
AI-powered filtering catches toxic content before it reaches anyone's feed, with transparency into every decision.
Social Video That Actually Feels Good
Every feature is designed around one question: does this make people's lives better?
AI Content Filtering
Our AI identifies and removes toxic, harmful, and exploitative content before it ever reaches your feed.
Community Governance
As a member, you vote on content policies, moderation standards, and platform direction. Your voice shapes our future.
Safe for Every Age
Built from the ground up with child safety as a core principle, not an afterthought.
No Doomscroll Design
We design for wellbeing, not addiction. No infinite scroll traps, no engagement-maximizing dark patterns.
Transparent Moderation
See exactly how and why content decisions are made. No black boxes, no hidden agendas.
Member-First Development
New features are shaped by member feedback. You're not the product — you're the purpose.
Choose How You Want to Make an Impact
Every membership directly funds the development of safer social video for everyone.
Member
Support the movement and get early access.
Leader
Shape the platform and get exclusive perks.
Champion
The ultimate guild experience with exclusive creator access.
| What's included | Member | Leader | Champion |
|---|---|---|---|
| Support the movement | |||
| Discounts on vetted products & services | |||
| Guild badge | |||
| Preview product ideas | |||
| Monthly progress updates | |||
| Priority feedback | |||
| Jump the waitlist to get UP | 3rd wave | 2nd wave | 1st wave |
| Discount to UP Store | |||
| UP Scroll Happy™ Embroidered Sweater | |||
| Vet and approve/deny creator applicants | |||
| Exclusive Guild Champion calls with iconic wholesome creators | |||
| Get Started | Get Started | Get Started |
$96/year billed annually
The ultimate guild experience with exclusive creator access.
People Like You Are Already Making It Happen
"I'm tired of worrying about what my kids are seeing online. This community gives me hope that social video can be different."
"Finally, a platform that treats users as partners, not products. Being able to vote on content policy is incredibly empowering."
"The transparency around AI moderation is what won me over. I can actually see how decisions are being made. This is the future."
Questions? We've Got Answers.
You're joining a movement of people committed to building a healthier social video ecosystem. As a member, you directly influence how our AI filters content, vote on platform policies, and help shape the future of social video.
Our AI analyzes video content for toxic, harmful, or exploitative elements and filters them before they reach viewers. Unlike other platforms, our moderation standards are set by our community, not engagement metrics.
Absolutely. Child safety is our foundational principle. Our AI is specifically trained to identify and remove content that's harmful to young viewers, and our community actively participates in defining what "safe" means.
Yes. You can cancel your membership at any time with no penalties or hidden fees. We believe in earning your continued support, not locking you in.
Members participate through regular votes on content policies, feature requests, community forums, and depending on your tier, direct conversations with our team.
We're building in stages with our founding members. Guild members get early access to each phase and directly influence what gets built next.
Ready to Be Part of
Something That Matters?
Join thousands of people who are done with toxic social video. Together, we can build something better for our kids, our families, and ourselves.
Join the Guild Today